There are several terminologies for this but in simple terms, launching a website is not the end of the process and in fact, some would argue it's the beginning. Having a great looking website filled with informative content is a great start but how do you get people to look at it? Over and above telling people about your website you also want prospective customers to find you and one of the best ways of doing that is making sure your website is Search Engine Friendly.
Put in simple terms, building a Search Engine Friendly website is making sure search engines like your website enough so that when a potential customer searches for products and services you offer, it presents your website first. Needless to say, this is an extremely complex area but rest assured we understand and can help you and your website attract new customers.